The Influence of Service Quality and Customer Perceived Value on Intention to Purchase Sacrificial Animals with Customer Satisfaction as a Mediating Variable at Magribi Farm
DOI:
https://doi.org/10.59188/eduvest.v5i12.52497Keywords:
Net Profit Margin, Return on Equity, Dividend Payout Ratio, Firm Size, Stock Price, IDX30Abstract
The failure to achieve sacrificial animal sales targets at Magribi Farm—with only 60% of targets met from 2022 to 2024—poses significant challenges, including unmet profit targets and increasing operational costs. This study investigates how service quality and customer perceived value influence purchase intention for sacrificial animals, with customer satisfaction as a mediating variable. Using a quantitative cross-sectional approach, data were collected from 135 Magribi Farm customers through structured questionnaires and analyzed using structural equation modeling (SEM) with LISREL software. Results indicate that service quality significantly affects customer perceived value (, ). Both service quality and customer perceived value positively influence customer satisfaction (coefficients = 0.37 and 0.55, respectively) and purchase intention (coefficients = 0.21 and 0.33, respectively). Customer satisfaction also significantly mediates the relationship between service quality, customer perceived value, and purchase intention. These findings provide actionable insights for improving service delivery and marketing strategies in the sacrificial animal industry, emphasizing the critical roles of service excellence and value creation in driving customer satisfaction and purchase behavior.
References
Adelia, J. dan K. W. P. (2019). Pengaruh Service Quality, Perceived Value Corporate Image, Customer Satisfaction, Pada Behavioral Intention. Jurnal Bisnis Dan Akuntansi, 21(1), 193–202.
Baiomy, A. E. (2021). The Relationship between Service Quality Dimensions and Behavioral Intentions in the Egyptian Hotel Industry. International Tourism and Hospitality Journal, 4(1), 1–20. https://doi.org/10.37227/ithj-2020-04-179
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials : Marketing 4 . 0 , customer satisfaction and purchase intention. Journal of Business Research, 122, 608–620. https://doi.org/10.1016/j.jbusres.2020.10.016
Elizar, C., Indrawati, R., & Syah, T. Y. R. (2020). Service Quality, Customer Satisfaction, Customer Trust, and Customer Loyalty in Service of Paediatric Polyclinic Over Private H Hospital of East Jakarta, Indonesia. Journal of Multidisciplinary Academic, 4(2), 105–111.
Gao, E. (2020). Investigation and Market Analysis on the Current Situation of Special Economic Animal Breeding in the Two Wings Area. Revista Científica de La Facultad de Ciencias Veterinarias, 30(1), 168–177.
Ge, Y., Yuan, Q., Wang, Y., & Park, K. (2021). The structural relationship among perceived service quality, perceived value, and customer satisfaction-focused on starbucks reserve coffee shops in Shanghai, China. Sustainability (Switzerland), 13(15), 1–19. https://doi.org/10.3390/su13158633
Hamari, J., Hanner, N., & Koivisto, J. (2019). Why pay premium in freemium services ?" A study on perceived value , continued use and purchase intentions in free-to-play games. International Journal of Information Management, 51, 1–15. https://doi.org/10.1016/j.ijinfomgt.2019.102040
Iqbal, M. S., Hassan, M. U., & Habibah, U. (2018). Impact of self-service technology ( SST ) service quality on customer loyalty and behavioral intention : The mediating role of customer satisfaction Impact of self-service technology ( SST ) service quality on customer loyalty and behavioral intention : T. Cogent Business & Management, 50(1), 1–23. https://doi.org/10.1080/23311975.2018.1423770
Kung, M. L., Wang, J. H., & Liang, C. (2021). Impact of purchase preference, perceived value, and marketing mix on purchase intention and willingness to pay for pork. Foods, 10(10), 1–17. https://doi.org/10.3390/foods10102396
Kurniawan, A. W., Alam, A., & Yuspin, W. (2025). Comparative Legal Analysis of Stunning Methods in Halal Animal Slaughter Between Muslim-Majority and Muslim-Minority Countries. International Journal of Law and Society (IJLS), 4(1), 84–107.
Kusumawati, A., & Rahayu, K. S. (2020). The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty. The TQM Journal, 32(6), 1525–1540. https://doi.org/10.1108/TQM-05-2019-0150
Lie, D., Sudirman, A., Efendi, & Butarbutar, M. (2019). Analysis of mediation effect of consumer satisfaction on the effect of service quality, price and consumer trust on consumer loyalty. International Journal of Scientific and Technology Research, 8(8), 421–428.
Muharmi, H., Sari, D. K., Andalas, U., Manis, L., & Padang, K. (2019). Pengaruh Service Quality , Food Quality , Dan Perceived Value Terhadap Behavioral Intentions Dengan Consumer Satisfaction Sebagai Variabel Mediasi. ASSETS, 9(2), 125–137.
Mukhtar, M., & Todd, M.-J. (2023). An Islamic framework for animal ethics: Widening the conversation to include Islamic ethical vegetarianism. Critical Research on Religion, 11(3), 263–280.
Narayanan, Y. (2016). Where are the animals in sustainable development? Religion and the case for ethical stewardship in animal husbandry. Sustainable Development, 24(3), 172–180.
Rahman, M. M., Razimi, M. S. A., Ariffin, A. S., & Hashim, N. (2024). Navigating moral landscape: Islamic ethical choices and sustainability in Halal meat production and consumption. Discover Sustainability, 5(1), 225.
Roudposhti, V. M., Nilashi, M., Mardani, A., Streimikiene, D., Samad, S., & Ibrahim, O. (2018). A new model for customer purchase intention in e-commerce recommendation agents. Journalof International Studies, 11(4), 237–253. https://doi.org/10.14254/2071-8330.2018/11-4/17
Sari, K. I., Purwanto, H., & Sulistyowati, L. N. (2022). Efek perceived value dan kualitas layanan terhadap behavioral intention : peran mediasi kepuasan pelanggan Pendahuluan. Management and Business Review, 6(1), 127–137.
Shapiro, P. (2024). Clean meat: how growing meat without animals will revolutionize dinner and the world. Simon and Schuster.
Susriyanti, S., Krisna, N. L., Lusiana, L., & Nardo, R. (2023). Creating Customer Loyalty Through Commitment to Quality of Service Model of Brady Cronin. International Journal of Applied Management and Business, 1(1), 32–47. https://doi.org/10.54099/ijamb.v1i1.458
Tran, V. D., & Le, N. M. T. (2020). Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions : Evidence from Convenience Stores in Vietnam. Journal of Asian Finance, Economics and Business, 7(9), 517–526. https://doi.org/10.13106/jafeb.2020.vol7.no9.517
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Juliyanto Juliyanto, Ari Setiawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
